As part of Boots’ largest summer campaign to date, I was heavily involved in the graphic design and motion design for this extensive multi-channel activation. Working closely with other designers and the creative director, I contributed across OOH (Digital Out of Home), social media, TVC, print, and even digital integrations like Snapchat. One key focus was ensuring a seamless evolution from the 2023 summer campaign while integrating Boots’ new “With You For Life” branding.
Our campaign delivered a staggering 172,400,586 impressions across all channels, with outstanding results:
Brand linkage was measured at 77%, well above the 67% benchmark.
Purchase intent reached 42%, exceeding the 38% benchmark.
(Source: Mesh)
We also designed and executed 20 heat and pollen-reactive print ads, which reached 11,198,000 people, aligning Boots with seasonal context and ensuring relevance during summer.
Motion Design Enhancements
My work on the motion design was particularly crucial for ensuring the products in the campaign felt dynamic and realistic. I focused on perfecting the movement of products in the water visuals, specifically for the products floating naturally in the scenes. This required extensive back-and-forth collaboration with the team to deliver the most lifelike representation, resulting in a strong visual improvement over the previous year’s campaign.
YouTube Audio & Captify Results
On digital platforms, our YouTube audio ads exceeded expectations, performing 5.6% and 7.8% above the benchmark across our holiday and festival-themed creatives. The Captify performance was even more impressive, with our holiday and skin inter-scroller ads coming in at 602% above benchmark, and our skin and beauty inter-scroller ads outperforming the benchmark by 632%.
Cultural Moments and Activations
Boots aligned itself with major cultural moments this summer, particularly at Wembley Boxpark during the Capital Summertime Ball and the Taylor Swift Eras Tour. For the Taylor Swift residency at Wembley, we designed an OOH campaign inspired by lyrics from her songs, creating a dynamic and culturally relevant presence around the stadium.
Social Media Integration Across Channels
For the social media component of the Boots Summer 2024 campaign, we leveraged TVC cutdowns, adapting them for digital platforms while maintaining a cohesive visual narrative. These shorter, more digestible versions of the TV ads were paired with dynamic graphic elements to enhance engagement across platforms such as Meta, Snapchat, YouTube and TikTok.
The cutdowns retained the core messaging and storytelling from the TV spots, while the graphic overlays helped emphasize key points, like product features and call-to-action prompts. This approach ensured the campaign remained visually striking and consistent across channels while being optimized for each platform’s specific audience and format.
As part of a Snapchat concept, we designed a longer form skippable after 6-second ad.
Despicable Me 4 x Soltan Snapchat Integration
In collaboration with Paramount for their new film, Despicable Me 4, I designed a Snapchat ad that integrated the iconic characters with Boots’ Soltan brand of sunscreen. This creative partnership allowed us to merge popular culture with brand storytelling engagingly and playfully.
OK! Magazine Double-Page Spread
We had the exciting opportunity to work on a cover wrap and double-page spread in OK! Magazine. The brief from the client was to showcase a wide range of Boots’ products under £2. For this, I designed the DPS in a way that made the products appear as if they were floating off the page—maximizing visual impact and delivering on the brief while maintaining an engaging design flow that captured the reader’s attention.
