Boots launched its biggest summer campaign to date in 2024, and I played a central role in delivering its vibrant look and feel across OOH, print, digital, and social platforms. Working closely with the creative director and wider design team, I helped evolve the visual identity from the 2023 campaign while aligning it with Boots’ refreshed “With You For Life” brand platform.
The campaign delivered over 172 million impressions across all channels.
Brand linkage: 77% (vs. 67% benchmark)
Purchase intent: 42% (vs. 38% benchmark)
(Source: Mesh)
Motion Design That Makes a Splash
I led motion design for key digital assets, refining the fluid, natural movement of products floating in water, a standout feature across the campaign. This meant detailed collaboration and iteration to ensure lifelike realism and elevate the creative beyond 2023’s visuals.
Tapping Into Culture
Boots activated at major cultural events including Wembley Boxpark during the Capital Summertime Ball and Taylor Swift’s Eras Tour. I helped create site-specific OOH inspired by Swift’s lyrics, ensuring the brand felt timely, relevant, and emotionally connected to its audiences.
Despicable Me 4 x Soltan Snapchat Activation
I designed a playful, character-led Snapchat ad integrating Boots’ Soltan sun care range with Despicable Me 4. The creative merged pop culture with product messaging to engage families and younger consumers through humour and familiarity.
Social Media Strategy Across Platforms
I helped transform long-form TVCs into platform-optimised cutdowns for Meta, Snapchat, YouTube, and TikTok. Each version was enhanced with animated graphic overlays, maintaining brand consistency while boosting engagement through tailored storytelling and motion.
As part of a Snapchat concept, we designed a longer form skippable after 6-second ad.
Smart Print for Summer Context
I co-designed 20 heat and pollen-reactive print ads seen by over 11 million people, placing Boots in direct conversation with seasonal needs.
Editorial Design That Pops
For OK! Magazine, I created a high-impact double-page spread and cover wrap showcasing products under £2. I designed the layout to give the illusion of products floating off the page, bringing visual energy to value-focused messaging and holding reader attention.
