For the last couple of months, I’ve been working on Boots’ Health campaign announcing the new NHS Pharmacy First service.
Across Facebook, Instagram, Reddit, YouTube, Display, TVC & Print, the team and I have created assets that show the new powers pharmacies have across the UK.
“The NHS has announced that pharmacists can now provide prescription medication for seven common conditions as part of NHS pharmacy first service”
Across Facebook, Instagram, Reddit, YouTube, Display, TVC & Print, the team and I have created assets that show the new powers pharmacies have across the UK.
“The NHS has announced that pharmacists can now provide prescription medication for seven common conditions as part of NHS pharmacy first service”
Print
Across Print the team and I worked on 5 creatives designed for specific publications, like Men's Health, in several different sizes.
Social
The social media campaign was extensive. Across 6 different creatives, we produced 18 assets for Facebook, Instagram, Reddit and YouTube.
6-second YouTube advert for Boots MOT creatives. I also designed a 1x1 and 9x16 version for Meta InFeed and Stories.
15-second 1x1 Meta advert for Boots MOT creatives
15-second 9x16 Meta advert for Boots MOT creatives
6-second YouTube advert for Boots Vitamins offers creatives. I also designed a 1x1 and 9x16 version for Meta InFeed and Stories.
15-second 1x1 Meta advert for Boots Vitamins offers creatives
15-second 9x16 Meta advert for Boots Vitamins offers creatives
Pharmacy First Campaign
I also worked across the Pharmacy First campaign in the Content Engine team, leading with a different strategy and content plan. Across this campaign, we adapted an existing in-store campaign around "Ask a Boots Pharmacist first" in the new "With you for life" Boots rebrand. With this campaign, we had dynamic creatives between day and night so the viewer would be aware of where their nearest Boots pharmacy was and when the branch would be open.
