175 Years of Boots Concept
As part of Boot's 175th Anniversary, I designed a couple of options for the 175 logo that would be part of the wider campaign used across the year.
We knew the client would want to integrate value into a campaign and focus on beauty to highlight their new Battersea Boots Beauty store, so the pricing of £1.75 was created to show the value that Boots has with the Boots Clubcard in the signature pink.
Options for the 175 logo I presented to the creative team
A concept for the 175 logo that led to the final logo options
