Boots Christmas Campaign: “Mrs Claus Werk Shop”
This year’s Christmas campaign drew inspiration from the “Mrs Claus Werk Shop” advert, evoking a festive world filled with glitter, sparkles, and vibrant colours. Working with the initial campaign concept provided by Boots, our team at Pharm expanded this into a unified visual experience across out-of-home (OOH), digital, and print materials.
Role and Approach
I collaborated closely on the campaign’s early stages, focusing on amplifying the powerful copy and showcasing the wide range of products Boots is known for, tailored to holiday shoppers. Our goal was to bring the essence of Christmas magic to every piece of collateral.
“Make Magic” Logo
I designed the “Make magic” logo to support the campaign, initially intended for the iconic Boots bag design. Recognising its potential as a unifying element, I developed a simple yet impactful design that could be easily adapted across various campaign materials. The logo served as a consistent sign-off, a subtle nod to the enchanting spirit of the campaign that helped carry the holiday mood across all touchpoints.
Boots Christmas Market at Battersea Powerstation feating the "Make magic" logo
The idea centred around making the “Make Magic” tagline the star of the bag design, capturing the festive spirit while maintaining brand recognition. By placing the Boots logo at the top in its signature blue, we kept the iconic branding intact, allowing the focus to remain on the seasonal message while ensuring instant brand identification.
Final instore back design
Initial concepts for the "Make magic" logo, I usually try and get as many ideas out as possible leaving no stone unturned!
