In collaboration with ELLE UK and Nike, I developed the full visual identity for Why I… Move, ELLE’s first-ever podcast. The series featured conversations with prominent women in fashion, beauty, entertainment, and sport, exploring not just how they move, but why movement is essential in their lives.
ROLE AND APPROACH
Working closely with both editorial and brand teams, I led on branding, animation, and video graphics. The logo design drew from ELLE’s iconic typography, incorporating a subtle sense of motion to reflect the podcast’s theme while keeping it visually aligned with the wider ELLE brand. I introduced a bold colour pulled from a recent ELLE cover, an intentional choice to reinforce editorial consistency and echo Nike’s vibrant energy.
From short-form animated videos for Stories, Reels and TikTok, to social assets, in-article graphics, and podcast platform visuals, I ensured every touchpoint felt cohesive and elevated.
IMPACT
The podcast launched with strong engagement, gaining over 1,000 downloads in its first month and being featured on the Apple Podcasts homepage. The branding and supporting assets helped drive awareness across social and digital channels, further supported by an out-of-home campaign.
Animated short-form video for Stories, Reels and TikTok
Article Ignition image
Why I... Move podcast on the Apple Podcasts home page
Out of Home campaign
