Paramount+ worked with Cosmopolitan magazine on a campaign for their new show Minx. The campaign included digital creatives I designed, the Hearst Superhero and an animated short-form video.
The Superhero design was based on existing assets from their brand guidelines and asset bank. Still, I was able to extend the creative to include the character tiles and the character profiles on the flip sides to be in the same fun, 70's styling that made the Minx show branding so engaging.
To view the Superhero click this link (disable ad-block)
Minx Animated Short-Form Video for Cosmopolitan
The animated short-form video needed to have clips of the trailer so by working with the editor, I designed a short, fun video for our channels to explain a bit about the series within Cosmo's brand style and highlight the show's sense of humour to our audience.
