Perkins & Sons is finally launching their very own Gin, becoming one of the first Sugar Cane Gins produced in Barbados! Available in the flavours Grapefruit and Lemongrass, Hibiscus Sorrel, and a classic London Dry.
I designed the Gin labels with a new take on Perkins & Sons classic style, taking them in a different direction from their rum labels into the world of Gin. I creatively directed the original illustrations working with a local Bajan artist, sharing mood boards, video calls, and sketches. I wanted the illustrations to be in a vector etching style to be able to adapt them to the various brand assets.