At Hearst, I worked on Garmin's campaign for their new series of Forerunner smartwatches, including a Facebook Instant Experience for Runner's World in a popular quiz format. The Instant Experience format allowed for a lot of flexibility which lead to an exciting creative.
The Facebook Instant Experience can be anything we want so working on this project was a great way to explore the Runner's World brand and see how we could elevate the quiz experience for the user. Video content, large photography and big typography encouraged the user to explore the quiz all while keeping it short and sweet without too much complication so the user could land on the answer pages feeling satisfied and inspired to continue through the Garmin's website.
